Privacy Policy

This is the privacy policy of Pure Fi, Inc., 4677 Old Ironsides Dr, Santa Clara, CA USA. With the help of this privacy notice, Pure Fi wants to inform you about our processing activities concerning personal information. We will only use your personal information as set out in this privacy policy. Below you will find information on how and for which purpose we use personal information.

I. Overview on the relevant processing activities

The following summary provides you with a quick overview on our use of personal information. You may find more details under the indicated sections below.

When you visit our website without using any specific functions (e.g. submitting an application for an open position, using the contact form), we will use only limited personal information to provide you with the secure use of the website itself (for details, see Section II).

You have the possibility to contact us, e.g. via our contact form or by sending us an email. We will use your contact data as well as additional information you may have provided to process your request and respond respectively. For more information, please see Section III.

In the course of the processing activities outlined above, your personal information may be disclosed to third parties or service providers who support us in performing the activities. Where necessary, we take reasonable steps to safeguard the transfer to these recipients (for details, see Section IV).

We will store the personal information we collect about you for the time necessary to pursue the original purpose. Afterwards, we will delete your information, unless we are legally entitled or obliged to further retention (for details, see Section V).

Depending on where you live, you may be entitled to exercise certain rights with regard to the use of your personal information, including but not limited to the right to information, access, and deletion (for details, see Sections VI and VII).

II. What information do we use when you visit our website?

When you visit our website without (i) interacting with any of the available functions (e.g. the contact form) or (ii) otherwise providing us with personal information, we may still collect information about you, which is automatically recognized by our server, i.e. the browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of service request, and IP address. While possible, we generally do not infer your general location information, for example by using your IP address. We need this information to enable the secure use of our website, for example by adapting the website to the needs of your device and preventing disruptions in the use of the offer – thus to provide our service to you. This is also in line with our interests in providing secure access to our website. We assume that the problem-free use of the website is also in your interest.

III. What information do we use when you contact us?

If you send us inquiries via the website based contact form or otherwise contact us (e.g. via email), we will use your email address as well as the content of the message and information you voluntarily provide to process your inquiry. Without this information, we are not able to properly respond to your request. Thus, we need the personal information to provide the requested service to you.

IV. Who will receive your information and where are the recipients located?

Other than the scenarios outlined above, we may share your personal information with service providers and third parties to pursue the purposes mentioned above. We may also disclose your personal information with your permission.

For some of the purposes outlined above we engage service providers who assist us in providing our services, such as cloud providers. The service providers are contractually obliged to use your personal information only in accordance with our instructions and to the extent permitted by law. We may also share your personal information with service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected. Further, we may also be required to share your information with third parties, e.g. authorities, to ensure that we comply with all relevant laws and obligations.

Within the scope of our sharing activities set out above, your personal information may be transferred to other countries, which may have different data protection standards than your country of residence. Please note that the use of personal information in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. Thus, we take respective safeguards to ensure an adequate data protection level at the seat of the recipient. For more information on these measures please contact us.

V. How long will we retain your personal information?

If your personal information is no longer required for the above-mentioned purposes, it will be deleted, provided, that there are no further legal retention obligations or that we are otherwise entitled to retain your personal information for a longer period of time.

VI. Additional information for individuals located in the European Union and the European Economic Area

If you are located in the European Union or the European Economic Area the General Data Protection Regulation (“GDPR”) may apply when we use your personal information as outlined above. Therefore, we would like to provide you some additional information on the legal bases justifying our use of your personal information as well as your rights as a data subject.

Legal bases under the GDPR

The activities including the use of personal information outlined above are based on the following legal bases: 

Personal information we use when you visit our website (see Section II): Performance of a contract (Art. 6 (1) 1 lit. b GDPR) and legitimate interests in providing secure access to our website (Art. 6 (1) 1 lit. f GDPR). 

Personal information we use when you contact us (see Section III): Performance of a contract (Art. 6 (1) 1 lit. b GDPR) and legitimate interests in timely responding to requests submitted by individuals (Art. 6 (1) 1 lit. f GDPR). 

Personal information we use to analyze the use on our website (see Section V): Legitimate interests in analyzing user behavior in order to optimize both our web website and our advertising (Art. 6 (1) 1 lit. f GDPR). 

Personal information we share with service providers and third parties (see Section VII): The engagement of service providers is privileged under Art. 28 GDPR. We conclude respective processing agreements with these service providers. Where we are legally obliged to share personal information, e.g. with authorities, this is justified under Art. 6 (1) 1 lit. c or f GDPR in conjunction with the respective legal obligation. Where the legal obligation does not derive from a law of a EU member state we still have a legitimate interest to comply. 

What are your rights regarding the information we use?

You have the following data protection rights, depending on the circumstances of the specific case: 

Information, access, and data portability

You have the right to request information about and access to your personal information and/or copies of such information. This may include your right to have

Deletion or restriction of use

You have a right to the rectification, blocking or deletion of your personal information, to the extent the use thereof is inadmissible under data protection law. This is the case in particular if (i) the personal information is incomplete or incorrect, (ii) it is no longer necessary for the purposes for which it was collected, (iii) the consent on which the information use was based has been revoked or (iv) you have successfully exercised your right to object to the use of your personal information. In cases where the personal information is used by third parties, we will forward your requests for rectification, deletion or restriction of use to these third parties, unless this proves impossible or is associated with disproportionate efforts.

Refusal or revocation of your consent

Where the use of personal information requires your prior consent, you may refuse consent or revoke your previously granted consent at any time. An informal communication to us via email is sufficient for this purpose. The legality of the information use carried out until the revocation shall remain unaffected by the withdrawal. 

Right to object to the use of your personal information

You have the right to object to the use of your personal information if we use it for direct marketing purposes or for the purpose of pursuing our legitimate interests and there are reasons arising from your particular situation. 

Right to lodge a complaint with the competent supervisory authority

If you believe that your rights have been violated as a result of your personal information being used in a manner that is not in compliance with data protection laws, you have a right to lodge a complaint with the competent supervisory authority.

VII. Additional information for California Residents

We do not share your personal information with third parties for their direct marketing purposes without your consent.

VIII. Security

We make reasonable efforts to protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your personal information.

IX. Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our website is directed to children. If you learn that a child has provided us with personal information in violation of this privacy policy, then you may alert us.

X. Further information

We will post any adjustments to our privacy policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you, we will notify you on our website or by email or other communication, where possible.

Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal information.  The information you provide when contacting us will be used to handle your request and will be erased when your request is completed. Alternatively, we will restrict the use of the respective information in accordance with statutory retention requirements.

Nov. 2022